WE ARE A CUSTOMER RETENTION LAB & CRM CONSULTANCY
Whether you're starting from scratch or fixing what's broken, we meet you where you are.
We’ve been in your Shoes
We know the reality of siloed teams, messy data and outdated martech, because we’ve lived it. We know what it takes to turn CRM around, deliver real outcomes fast and remove the barriers that stop businesses from making CRM truly work.
We work for your customers to fuel your growth
We champion their needs, expectations and behaviours. When your customers win, your business wins bigger.
The lab
This is where the magic happens. The Lab is your playground for innovation; rapid tests, real feedback, smarter decisions.We coach you to move fast, learn fast, and build CRM that evolves with your customers. It’s creativity with rigour.
Marie Feliho
Founder of Mikwabo & Customer Experience Consultant
Marie is a strategic powerhouse in customer engagement, loyalty, and CRM. With a career spanning tech, travel, telco, retail, and food delivery, she has led CRM and customer experience strategies at some of the world’s most recognised brands, including Just Eat Takeaway, lastminute.com, and Virgin Media O2.
She has transformed customer engagement through data-driven strategies, spearheaded digital transformation efforts, and driven millions in revenue by turning customer bases into growth engines. Marie has worked on strategic partnerships with major global brands, including: McDonald’s, UEFA, Expedia, Redbull and many more; leveraging first party data to create value for both businesses and customers.
She leads Mikwabo, helping businesses refine customer strategies, maximise lifetime value, and build meaningful, profitable relationships. True to the name meaning “welcome” in Fon, Marie’s approach is rooted in making customers feel valued while delivering measurable business impact.
True to the name meaning "welcome" in Fon, Marie's approach is rooted in making customers feel valued while delivering measurable business impact.
When she's not working with clients, she's hosting Failing Out Loud, a podcast exploring what brands learn when things don't go to plan, and is actively committed to pushing diversity and inclusion, for greater representation at all levels of the organisation, including most senior levels.
How we can help
Personalisation
We work cross-functionally with your teams to enable seamless collaboration between marketing, product, tech, and data.
Together, we’ll design and implement strategies that create the most effective customer journey—from discovery to loyalty and retention.
We’ll rebuild or improve your customer engagement strategy, governance — locally or globally—while setting up your Martech stack to deliver real results.
Experiment
From personalised experiences at scale, centralising customer comms, rethinking lifecycle programmes to partnership activations, we help you go beyond traditional email marketing to create seamless, multi-channel customer-centric journeys that drive engagement, loyalty and unlock new revenue streams
Tech
Technology and AI should never be the goal—just the tools that drive your business forward. We focus on setting up your martech stack, leading migrations, and enabling personalisation at scale to deliver clear, measurable outcomes that align with your vision.
Whether it’s streamlining operations, enhancing customer experiences, or driving growth, we’ll ensure your tech acts as a catalyst for success—not just a checkbox.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!