Focus: Strategic customer leadership and lifecycle marketing
Ideal for: Scale-ups needing C-level customer expertise without permanent hiring
Deliverables:
Data-driven customer experience strategy
Personalisation engine development
Customer data & comms governance framework
Revenue growth through customer lifetime value optimisation
Cross-functional customer advocacy within your organisation
Fractional customer director
Focus: Reducing churn and increasing customer lifetime value
Ideal for: Scale-ups experiencing customer retention challenges
Deliverables:
Churn risk analysis and scoring
Retention strategy development
Customer success framework implementation
Upsell/cross-sell optimization
Customer lifetime value maximization
Customer Retention & Growth Acceleration
Customer Experience Transformation
Focus: End-to-end customer experience redesign
Ideal for: Scale-ups needing comprehensive CX improvements Deliverables:
Customer experience audit
Journey redesign and optimisation, including AI
Touchpoint improvement planning
Customer feedback system setup
Experience measurement framework
sprint projects lifecycle strategy
Focus: Rapid implementation of specific customer lifecycle improvements
Ideal for: Scale-ups needing quick wins and measurable results
Deliverables:
30-day CRM implementation sprints
Customer journey mapping and optimisation
Lead-to-revenue process automation
Customer segmentation and targeting strategies
Marketing automation setup and optimiSation
Rapid CRM Team Building
Focus: Building effective CRM teams and capabilities
Ideal for: Scale-ups needing to scale their customer-facing teams
Deliverables:
CRM team structure assessment
Role definition and hiring support
Training program development
Performance metrics setup
Capability building roadmap
Retain -
Grow -
Monetise -
Retain - Grow - Monetise -
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